Beer Ad Myths: Man Up with Miller Lite?

Posted on November 4th, 2010

Recently Miller Lite has been running a series of “Man Up” Beer commercials. All of them seem to suggest if you’re not drinking Miller Lite you’re not a “Real Man” and need to “man up” and order a Miller Lite. Clearly Miller is trying to imply that drinking other kinds of beers is for sissies. Order something else and you risk having your masculinity questioned by a pretty lady, and who wants that? Sure it’s funny to see these guys prance around with a lower back tattoo, but how many men who care how their beer tastes drink Miller Lite?

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Hops are supposed to be added three times. Shut up, Miller Lite.

Posted on June 26th, 2009

miller_lite_triple_hops_brewed

As a followup to a recent post about hops I wanted to address the way this key ingredient in beer is sometimes portrayed by the major breweries in America. Recently Miller Lite has begun boasting about how they add hops to their beer not once, but three separate times during brewing.

They make it sound  impressive, but the thing is you’re suppose to add hops three times during brewing, that’s just how you make beer. Just check John Palmer’s book about brewing, How to Brew; you’ll see that he instructs you to add hops three times during brewing. This is  the reason that hops are divided into three different types: bittering hops, flavor hops and aroma (or finishing) hops, which Palmer also describes on that page.

The reason Miller and othe brewers can get away with such nonsense is that they count on the average beer drinker not actually knowing very much about beer. We here at Beeriety are aiming to change that, stay tuned to learn more about beer and beer culture.