Super Bowl Beer Ad Roundup

Posted on February 9th, 2010

On Sunday the New Orleans Saints came back from behind to beat the Indianapolis Colts and win their very first NFL Championship. It was a great game, but it wasn’t the only reason to watch the Super Bowl. Every year many tune in just to watch the creative and big-budget commercials that are showcased between plays. Beer commercials are always a staple of this yearly tradition, and Super Bowl XLIV was no exception. Here’s a quick look at what beer ads there were this year.

The most dominate beer ads this time  were Bud Light’s “Here We Go” ads. This series features various situations in which people unexpectedly discover large amounts of Bud Light. A spontaneous party erupts regardless of everyone’s current circumstances fun is had by all. Take a look at this one set on a deserted island following a plane crash.

The others follow the same basic template with different settings – an observatory, a book club, etc. The most notable thing about all of these ads is how little they actually focus on the beer or its quality. This was a theme which was also evident in this year’s Budweiser Clydesdale ad, which had almost nothing to do with beer.

Perhaps the decision to focus more on the social aspects of Budweiser beers rather than its taste or quality is indication that Americans are becoming savvier about beer. With craft beer steadily growing in popularity, more and more people are trying quality beer and realizing how much light lagers like Budweiser lack. Anheuser-Busch can no longer get away with bragging about their taste, because people know theirs better things out there.

The other beer ads on Sunday were for two super light beers.

Michelob Ultra:

and Budweiser Select 55:

These are beers which are brewed to be as light as possible, Michelob Ultra was the first, weighing in at 95 calories per serving. The success of Ultra led to Michelob coming out with MGD 64, which has just 64 calories per serving. Budweiser Select is the latest in this category, with, as you might guess, 55 calories per serving.

We’ve looked at these beers in articles before. As we said previously, beer isn’t a sports drink. It isn’t something that should be enjoyed for the dietary benefits, it should be enjoyed for the taste. The caloric difference between these beers are slight to say the least. Are the six calories you save by drinking Select 55 really going to matter much? We certainly don’t think so. As we pointed out before, the caloric difference between Ultra and regular ‘non sport’ beers isn’t that much either. We’re all for staying healthy and watching what you eat and drink, but we feel the amount of calories you save by drinking these super light beers hardly make up for the significant loss in taste.

What did you think of these year’s ads? Let us know in the comments.

Sorry Michelob, Beer isn’t a sport drink. Stop counting calories.

Posted on July 10th, 2009

For the last few years Michelob Ultra has been oddly promoted as some sort of ‘sport beer.’ Even though a recent study suggests that beer can rehydrate better than water after exercise I don’t think anyone is ditching their Gatorade for beer when heading to the gym.

Michelob Ultra’s tag line of “Lose the carbs. Not the taste.” just doesn’t make much sense if you think about it. The main ingredient in beer is barley after all, which as a grain is almost entirely carbs. This means Michelob is basically trying to simultaneously increase the flavor while decreasing the ingredients, something that is bound to be met with failure.

Miller has also recently gotten in on this quest to have the lowest calorie beer, with  MGD 64 whose commercials seem to suggest that every other beer is wildly rich in calories.

If you look at the facts however this simply doesn’t add up. MGD 64 only has about two and half calories per ounce less than Michelob Ultra, which means 64 calories of it would only be a sip or two less than MGD 64, not the shot that is portrayed in the commercial. The same thing applies when you compare Michelob Ultra to Guinness, which with its nickname “liquid bread” is frequently considered to be an especially heavy and calorie-rich beer, but it only has about two calories more per ounce than Michelob Ultra, which again is the difference of only a sip or two when having a pint of it.

beer calories

The point to take from all this is that yes, some beers have less calories than others but not all that much and quibbling over a few ounces here and there isn’t going to make much of a difference and you’ll lose a great deal of flavor in the process. Despite what Michelob would have you believe, beer simply isn’t a sport drink.