Posts Tagged ‘magic hat’

Thoughts on the Sale of Magic Hat and Pyramid

Thursday, August 26th, 2010

Several recent news stories have reminded us once again of how much growth and change the craft beer world is constantly undergoing, in particular the purchase of Independent Brewers United, the producers of the Magic Hat, Pyramid, and MacTarnahan beers, by North American Breweries (NAB). NAB is the company responsible for such questionable “brews” as Labatt Blue lager and Seagrams’s Escapes wine coolers. Understandably, many in the craft beer world are a bit concerned over this news, as Magic Hat and Pyramid are  the 8th and 5th largest craft breweries in the country, respectively. Some are also reading the resignation of Magic Hat’s president and co-founder following this deal as another bad sign.

And while I agree that the signs don’t look great, this may actually turn out to be a good thing. If NAB changes the recipes to existing beers I will be the first to be outraged, but I haven’t seen any evidence that that’s their intention. Like many, I would prefer to see craft brewery ownership remain local and independent as much as possible, but it’s going to be tough to maintain that business model as craft beer continues to grow. The fact of the matter is that as craft beer continues to gain in popularity, larger business interests are going to increasingly take note and want part of the action. The influx of money-driven investors could easily go poorly, but it could also provide growing craft breweries like Magic Hat and Pyramid with more money to expand and continue to produce amazing beers. The better bargaining power that comes with consolidation is after all probably one of the main reasons that Magic Hat and Pyramid  created the Independent Brewers United in the first place. This is extremely important with the Three Tier distribution system currently in place, the pitfalls of which were covered extensively in the movie Beer Wars.

My bottom line is that change is inevitable, and I’m strongly opposed to drinking or not drinking a beer simply because of who made it. I try to judge my beer not by the label but by the taste. In my experience  independently owned craft breweries are almost always tastier than the corporate stuff, and that trend may continue, but I’m trying to keep an open mind. The sale of Magic Hat and Pyramid is uncharted territory, there are few precedents to reference for guidance so we are all going to have to be patient and see how this plays out.

Drinking To Your Health: Beer and Beauty

Tuesday, November 10th, 2009

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Today’s post comes to us courtesy of contributor Sarah. Thanks Sarah!

It may seem like a waste of perfectly good beer to use it in soaps, skin-care, and hair treatments, but beer as a beauty treatment is possibly as old as beer as a drink. Beer was used topically by Greeks, Babylonians, and Egyptians, to soften skin and even cure wounds and irritations. In fact, many of the same qualities that make beer good for your insides also make it pretty good for your outsides. Consequently, a number of spas offer beer baths, beer facials and beer hair treatments; cosmetic companies like UK-based company LUSH market beer-based products; and even breweries themselves, like Magic Hat and Dogfish Head, use their own brew to make soaps and shampoos.

So what can beer do for you when you’re not busy drinking it?

Skin: Beer is rich in vitamins, minerals, anti-oxidants, and amino acids, so it makes sense that it would improve skin’s quality and luster. But the most active ingredient for improving skin might be the yeast. Brewers yeast can help balance the pH of skin and regulate the production of sebum (your skin’s natural oil,) making it ideal for treating acne-prone and dry skin. Much as it does in the beer itself, yeast kills bacteria on the skin’s surface (helping to fight breakouts) while enzymes gently exfoliate dead, dry skin without any harsh abrasion (perfect for drier or sensitive skin.) German skin care company Dayenne has made a business of this; nearly all of their products contain some amount of brewer’s yeast. Likewise, it’s tradition for spas in Eastern Europe to offer a number of beer treatments, from beer-baths to masks made from beer and certain raw ingredients of beer – crushed hops, malt, honey, etc. The trend is beginning to take off in the states but is still just getting started.

But never fear – you can easily make your own beer bath by adding your favorite brew to the bath water, or you can try making your own moisturizing beer mask at home.

Hair: Beer has been a home-remedy for dull and frizzy hair for ages, but it can work as a reparative treatment for nearly every hair type. Beer is extremely rich in amino acids, which help improve hair follicles and coat and repair each strand of hair. This makes it ideal for damaged, color-treated or fly-away/frizzy hair which needss that coating to look smooth and sleek. But it can also add texture, body and volume, which makes it great for finer, thinner hair. In addition, the hops present in beer can help treat scalp irritations, dandruff, and may even encourage hair growth/re-growth. LUSH offers two options for trying out beer in the hair:  Cynthia Sylvia Stout Shampoo and The Strokes Conditioning Hair Treatment, both of which are made with organic Irish stout and bumped up with and an additional dose of brewer’s yeast. You can also check out Dogfish Head’s solid shampoo bar made with their Shelter Pale Ale.

If you want to do it yourself, you have a number of options: the simplest is of course just to pour a beer into your hair in between shampooing and conditioning, letting it sit for a few minutes before you rinse. But there are also numerous recipes for making treatments, shampoos, etc. Just pick your favorite brew and get started at Ehow.com

Happy Bathing!

Tune in Thursday for part 2 of Sarah’s look at beer & health.


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