Budweiser has recently launched a major ad campaign centered around Bud Light’s unique ability to be placed in your mouth and swallowed, or as they refer to it, “drinkability.”

This is apparently something that sets Bud Light apart from other drinks. Really Budweiser? Let’s take a look at one of those ads.

I have to agree with Budweiser on a few points. Something is generally easier to drink when it’s not being sprayed at you from a hose at full blast, or not hot sauce, or not hail (which as a solid and not a liquid is in fact impossible to drink.) Last time I checked however none of the other light beers out there were any of these things, they were in fact beer, and generally served in glasses. So unless there’s some brewing company I don’t know about making a hail and Tabasco flavored beer that’s sprayed at you from a hose, I’m not sure if Budweiser is really making much of a claim for Bud Light.