On the most recent episode of Current TV’s Infomania, the re-occurring “Modern Lady” segment set its sights on beer commercials and the women who populate them. I know what you’re thinking: surprise, surprise – sexist beer commercials. Go figure. But “Modern Lady” actually points to a interesting trend in the way that beer commercials are promoting their particular sexist worldview. Erin Gibson points out that while older beer commercials focused on women as busty, bikini-clad, beach bunnies, newer commercials are casting women as nagging, narrow-minded, negative Nancys. As she puts it, “women in beer commercials have gone from big-boobied eye-candy to THE ENEMY.”
The Ins and Outs of Beer-vertising: Brews before Hoes
Friday, June 25th, 2010Tags: ads, beer rants, beervertising, current tv, erin gibson, infomania, modern women
Posted in Beer Ad Myths, General | View Comments
