Women & Beer: For the Love of Beer

Posted on March 3rd, 2011

Here at Beeriety, we’re very interested in the role of women within the craft beer community – as brewers, drinkers, and (in my case) writers. That’s why we’re so excited about a forthcoming project entitled For the Love of Beer, a documentary that highlights the female members of the thriving Pacific Northwest beer community as they make their mark within a largely male-dominated field.

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Women & Beer: Getting to Know Girls’ Pint Out

Posted on November 11th, 2010

Last Wednesday marked the first official meet-up of the Boston chapter of Girls’ Pint Out. To show our support and see what GPO is all about, the ladies of Beeriety (me, Erin, Alicia) headed to Deep Ellum for some chatting, some drinking, and some killer duck confit mac n’ cheese.

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Beer Ad Myths: Man Up with Miller Lite?

Posted on November 4th, 2010

Recently Miller Lite has been running a series of “Man Up” Beer commercials. All of them seem to suggest if you’re not drinking Miller Lite you’re not a “Real Man” and need to “man up” and order a Miller Lite. Clearly Miller is trying to imply that drinking other kinds of beers is for sissies. Order something else and you risk having your masculinity questioned by a pretty lady, and who wants that? Sure it’s funny to see these guys prance around with a lower back tattoo, but how many men who care how their beer tastes drink Miller Lite?

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The Ins and Outs of Beer-vertising: Mo’ Money Mo’ Problems

Posted on June 29th, 2010

On my last installment I looked at the troubling identities of women in beer commercials, and I ended by posing the question: how come we only see this type thing from the big, macrobrewers? How come Sam Adams, Stone, and Rogue never try to make me feel bad about myself?

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The Ins and Outs of Beer-vertising: Brews before Hoes

Posted on June 25th, 2010

On the most recent episode of Current TV’s Infomania,  the re-occurring “Modern Lady” segment set its sights on beer commercials and the women who populate them. I know what you’re thinking: surprise, surprise – sexist beer commercials. Go figure. But “Modern Lady” actually points to a interesting trend in the way that beer commercials are promoting their particular sexist worldview.  Erin Gibson points out that while older beer commercials focused on women as busty, bikini-clad, beach bunnies, newer commercials are casting women as nagging, narrow-minded, negative Nancys. As she puts it, “women in beer commercials have gone from big-boobied eye-candy to THE ENEMY.”

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