On my last installment I looked at the troubling identities of women in beer commercials, and I ended by posing the question: how come we only see this type thing from the big, macrobrewers? How come Sam Adams, Stone, and Rogue never try to make me feel bad about myself?
The Ins and Outs of Beer-vertising: Brews before Hoes
Friday, June 25th, 2010
On the most recent episode of Current TV’s Infomania, the re-occurring “Modern Lady” segment set its sights on beer commercials and the women who populate them. I know what you’re thinking: surprise, surprise – sexist beer commercials. Go figure. But “Modern Lady” actually points to a interesting trend in the way that beer commercials are promoting their particular sexist worldview. Erin Gibson points out that while older beer commercials focused on women as busty, bikini-clad, beach bunnies, newer commercials are casting women as nagging, narrow-minded, negative Nancys. As she puts it, “women in beer commercials have gone from big-boobied eye-candy to THE ENEMY.”
Style Profile: Mild Ale
Wednesday, June 23rd, 2010
Brew School: Becoming a Brewer
Wednesday, June 16th, 2010
Friend of Beeriety Justin Lloyd recently began working at Chelsea Brewring Company in Manhattan as a cellar man. Below is the first in a new series of articles by Justin about what it’s like to work in the brewing industry.
Last year I set out across the country in search of the ultimate job—professional brewer. After three months of visiting numerous breweries, pubs and festivals, I landed in Portland, Oregon and set out to find a job in a commercial brewery. Despite dropping off resumes at every brewery, distribution company and beer bar in the area, I simply could not get a job in the industry and resigned myself to home brewing. I eventually found a job in a restaurant but kept an eye out for a chance to work with beer. Hours were spent scanning websites like ProBrewer.com and beer blogs for internship opportunities; pint and after was consumed while chatting up brewers trying to discern their secrets for success; I even convinced a film-making friend of mine to edit a video submission for a chance to work at Full Sail Brewing in Hood River, Oregon:
Style Profile: Trappist Ale
Wednesday, June 16th, 2010
Although beer making is mostly done commercially today, there was a time when it was a strictly domestic affair. Almost every sizable household brewed its own beer. Back then beer wasn’t consumed out of pleasure but necessity; it was much cleaner and safer to drink than water so everyone drank it, including monks.
Brewing Project #3: The Meg Whyte Ale
Friday, June 11th, 2010
We here at Beeriety love to write about beer and we certainly love to drink it, but that’s not all we do. We’re also aspiring homebrewers ourselves, and we recently opened our latest brew project and first all-grain brew, the Meg Whyte ale. Here’s a quick look of what we made and how we did it.
Five Great Books on Beer
Wednesday, June 9th, 2010
Hosting A Beer Potluck Dinner
Thursday, June 3rd, 2010
As the summer season rolls in now is the perfect time to get together with your friends and family and enjoy some good food and good brews. Hopefully everyone had a relaxing Memorial Day weekend with plenty of beer and barbecue. Barbecue is of course a great meal that goes great with beer, but it’s not the only one. As we’ve discussed before beer goes great with all sorts of food. One of the best ways to learn tasty new food and beer combinations is to have a beer potluck dinner. Just follow our three step guide to hosting one.
Style Profile: Chili Beer
Wednesday, June 2nd, 2010
One of the more unusual styles to emerge from the craft beer scene is chili beer. There are all sorts of brews out there with different fruits and spices in them, but beer with chili peepers is not something you see everyday. Although it remains an unusual and rare style, its unique taste is something everyone should try once. Here’s a run down on this odd style.
