Posted on March 25th, 2010
During the advertising blitz of this year’s Superbowl Anheuser-Busch pushed their latest creation, Budweiser Select 55. It’s a 55 calorie light lager that’s clearly a direct challenge to MGD 64, SABMiller’s similar light lager with 64 calories per 12 oz serving. While light beer is certainly nothing new, this tug of war between the two companies is a trend we’re not pleased about.
What a lot of people don’t realize about these super light beers is that they’re not just light in calories (and taste) they’re also light in alcohol. Both Select 55 and MGD 64 are just 2.8% alcohol by volume. That’s low, even by light lager standards. Michelob Ultra, the first ‘super light’ lager at 95 calories is 4.2%, the same as Bud Light. To get the same amount of alcohol from Select 55 or MGD 64 as Bud Light you’d pretty much have to drink twice as much, all but negating any of the caloric benefits. Without the promise of lower calories is there any reason to drink these beers? let’s face it, if you’re drinking them it’s certainly not for the taste, it’s for the alcohol and the perceived lack of calories. So really, why bother? If you’re looking for a low calorie alcoholic drink you’re really better off drinking a simple cocktail like vodka tonic or something.
If on the other hand you’re interested in drinking beer because you enjoy beer and you enjoy the way it tastes, you should try drinking a real beer that’s brewed for taste not calories. We’re all for healthy living and watching what you eat and drink but as we’ve said before, counting calories when it comes to beer just doesn’t make sense. Is anyone really concerned about the 9 calories you save by drinking Select 55 over MGD 64? Despite the suggestions of Anheser-Busch and SabMiller, quality beer doesn’t have that many more calories than light beer. Although Guinness is sometimes referred to as “liquid bread” due to its perceived heaviness, it only has 17 more calories per serving than Bud Light. Hopefully this race for the lightest beer possible will fade away like the silly trend it is, but in the meantime take a stand for real beer that’s made for taste, not calories and enjoy craft beer.
What do you think of this race for the lowest calorie beer? Let us know in the comments or on twitter.