Blue Moon: The Most Controversial Beer in America?

Posted on March 18th, 2010

Since its introduction in 1995 Blue Moon Belgian White has steadily grown in popularity, becoming one of the most popular Belgian style beers in America. Despite its popularity the beer also has many detractors who are weary of its corporate ownership and misleading labels.

Many don’t realize that although it says “Blue Moon Brewing Company” on the label, Blue Moon is actually made by Molson Coors, one of the biggest beer companies in the world. Because of this there are many in the craft beer community who are apprehensive about the beer’s popularity. They see it as an attempt by corporate America to infiltrate the craft beer scene under false pretenses and steal the profits from small, independently owned breweries. They fear that big beer corporations like Molson Coors might one day even be able to drive these small craft breweries out of business thanks to their size and strength from a business stand point, forever damaging the craft beer scene.

At the same time there are many who see the surprising popularity of Blue Moon as nothing but a good thing. Thanks to the massive reach and distribution channels of Molson Coors, Blue Moon is available throughout the US and has introduced countless casual beer drinkers to a Belgian style beer who might otherwise have never tried anything but light lagers like Coors and Budweiser. As a result many more are taking an interest in quality craft beer, helping the craft beer movement a great deal. These folks argue that a beer should be judged on taste, not who brews it, and to do otherwise is nothing but petty snobbery.

Personally I have mixed feelings on the beer. While I too am suspicious of a big corporation like Molson Coors, there is no question it has helped spark an interest in craft beer among many who previously couldn’t have cared less. When people new to craft beer ask me to recommend something for them the number one comment I hear is “I like Blue Moon, what else should I drink?” I usually tell these folks to give other Belgian whites a try. Hoegaarden is perhaps the second most popular in the US of this style. While the Hoegaarden Brewery has been around since the 15th century, it’s currently owned by Anheisher-Busch, which makes it similar to Blue Moon’s current ownership status. Hoegaarden’s corporate ties aren’t as well known as the Coors/Blue Moon connection so it tends to elicit less of a reaction among craft beer enthusiasts.

There are however some great craft wits out there, including the Ommegang Witte, Allagash White and Blanche De Chambly from Unibroue.

What do you think of Blue Moon? Has it helped or hurt the craft beer movement? Leave your thoughts in the comments below or hit us up on Twitter.

  • Matty

    I would agree if you were to cite facts from reliable sources to back this up.
    i.e. ingredients and such.

  • lel

    cough cough, it’s from Canada cough cough lol

  • Matty

    So you’re saying ALL men have the same taste buds and ALL women have the same taste buds….. I think someone needs to go back to school.

  • Matty

    Really though?…..

  • Matty

    Best reply yet

  • Dude

    really tired of the morons hating all things corporate… Liberal morons UNITE!

  • Dude

    He can’t

  • Donovan Brooks

    Don’t care who makes it. It taste like the smell of a garbage can on a hot day. Blue moon Is nasty shit.

  • MarkM

    Ya know, I’m a liberal & I don’t hate all thing corporate, though I may hate some of their tactics. I for one like Blue Moon, but I’m not a beer snob hung up on impressing other beer snobs.

    But since you like to lump all liberals in the same group, you must be a conservative moron. Perhaps you can go unite with them…..

  • I support local Kansas City craft beers (of which there are a startlingly rich array), but I enjoy the hell out of Blue Moon; and yes, even the occasional Coors ORIGINAL (C.light IMHO is slightly above hotdog water). There’s room for ALL. We are still the world’s Melting Pot after all… are we not? Drink what you like and don’t what you don’t. Life’s too short for anything else.

    But pleeease, as ALWAYS, get home safe. There are too many good/simple/cheap options to ever, Ever, EVER drive drunk. Anywho, be well my brothers & sisters, be good to one another, and be the best damn you that you can be! OUT!!!

  • Randy White

    I see nothing to be apprehensive about.. It clearly states on the label it’s brewed by Coors. The thing is a good brew is a good brew no matter who brews it. So are you out to enjoy the beer in the bottle, or read the label and criticize it. 40 years ago Coors was considered to be a very good beer and many people enjoyed it. As more brews have become available over the years, our taste has changed somewhat simply due to having a more diverse field from which to choose. Blue Moon BW is a very complex pleasing taste, it is obviously a very well crafted brew, no matter if Coors brewed it or Grandpa brewed it out in the shed, it’s good to me. One thing you CAN count on, large brewers like Coors are always going to be more consistent in there production. They have years and years of tested and true experience at it, and they have the money to make it happen. In the future you will see the smaller less popular guys fall away, and the more popular ones get bigger. Don’t get me wrong, I’m all for the smaller craft beers, I love Alaskan White too for instance, and several others. But when the nut cuttin is done, they will be gone long before Blue Moon is……. To me, Blue Moon fills a nitch, it has shown us how good a real live unfiltered beer can be……

  • Randy White

    My thought exactly…. I have personally met Pete Coors and he is one hell of a nice guy. Not bad at playing the spoons on stage either…….LOL

  • Randy White

    But once again, that’s simply a personal opinion. I personally don;t want a Ford either, but they are obviously good cars, and some people love them…..

  • rightthinker4

    I like the taste of Blue Moon!

  • David Ybarra
  • Tom Gabriele

    I love Dicks, I mean his point of view. If Blue Moon did not TASTE so delicious, then we would not be having this discussion about big breweries versus small, craft breweries. I love Blue Moon, and I have tasted many similar craft beers, but it is still my favorite Belgian White. A beer should be judged on taste, not on who produces it.

  • Nick

    Honestly, blue moon tastes like they use tang as the main ingredient. I’d rather have a Budlight. I’m not against craft beer, Abita Andygator is my favorite. I just think Blue Moon is just a regular ass lager they put oranges in.

  • elheufo1991