Blue Moon: The Most Controversial Beer in America?

March 18th, 2010 | by Carleton

Since its introduction in 1995 Blue Moon Belgian White has steadily grown in popularity, becoming one of the most popular Belgian style beers in America. Despite its popularity the beer also has many detractors who are weary of its corporate ownership and misleading labels.

Many don’t realize that although it says “Blue Moon Brewing Company” on the label, Blue Moon is actually made by Molson Coors, one of the biggest beer companies in the world. Because of this there are many in the craft beer community who are apprehensive about the beer’s popularity. They see it as an attempt by corporate America to infiltrate the craft beer scene under false pretenses and steal the profits from small, independently owned breweries. They fear that big beer corporations like Molson Coors might one day even be able to drive these small craft breweries out of business thanks to their size and strength from a business stand point, forever damaging the craft beer scene.

At the same time there are many who see the surprising popularity of Blue Moon as nothing but a good thing. Thanks to the massive reach and distribution channels of Molson Coors, Blue Moon is available throughout the US and has introduced countless casual beer drinkers to a Belgian style beer who might otherwise have never tried anything but light lagers like Coors and Budweiser. As a result many more are taking an interest in quality craft beer, helping the craft beer movement a great deal. These folks argue that a beer should be judged on taste, not who brews it, and to do otherwise is nothing but petty snobbery.

Personally I have mixed feelings on the beer. While I too am suspicious of a big corporation like Molson Coors, there is no question it has helped spark an interest in craft beer among many who previously couldn’t have cared less. When people new to craft beer ask me to recommend something for them the number one comment I hear is “I like Blue Moon, what else should I drink?” I usually tell these folks to give other Belgian whites a try. Hoegaarden is perhaps the second most popular in the US of this style. While the Hoegaarden Brewery has been around since the 15th century, it’s currently owned by Anheisher-Busch, which makes it similar to Blue Moon’s current ownership status. Hoegaarden’s corporate ties aren’t as well known as the Coors/Blue Moon connection so it tends to elicit less of a reaction among craft beer enthusiasts.

There are however some great craft wits out there, including the Ommegang Witte, Allagash White and Blanche De Chambly from Unibroue.

What do you think of Blue Moon? Has it helped or hurt the craft beer movement? Leave your thoughts in the comments below or hit us up on Twitter.

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Categories: General

  • http://twitter.com/nco119 Nicole Bedard

    Well, I believe Blue Moon was the first beer I drank because I thought it tasted good and not just because I wanted to get drunk. It introduced me to Belgian style beers, which is what I primarily drink these day. But there was also that embarrassing moment when I told someone I only drink beer made by small breweries and they then pointed out to me that the Blue Moon I was drinking was made by Coors.

  • http://www.annebrannon.com anneonymity

    I honestly had no idea that Blue Moon was owned by Coors, so thanks for the info. I also have mixed feelings on the big whigs discretely owning brews that seem like craft brews to the naked eye. However, I can't say that I'm wholly opposed to it. As you pointed out, good beer is good beer. And if I can get that good beer anywhere in the US, that makes me happy. Although I do love to branch out and try unique and legitimate craft beers when given the chance.

    Also, Allagash White is amazing. It's not as fruity as Blue Moon, but it is certainly delicious (if not better due to less fruitiness). And I don't know what category Leinenkugel Sunset Wheat falls under, but it's pretty enjoyable and in the same orange-wheat realm.

  • ONUMello

    I couldn't (& still can't) stand most of the other brews from the BIG 3; Blue Moon was one of the first beers I had that I truly liked, and it did get me to branch out. Even now that I know its origin (I didn't at first) I still will get it regularly if restaurants have nothing better on tap (which is quite frequent).

  • http://twitter.com/beachdaze Bruce Campbell

    I really dislike Blue Moon, but then most wheat beers are on that list. There is something about the taste that turns me off. I really like red ales. But here in Daytona, anything “craft” is very hard to find.

  • http://robblatt.com Rob Blatt

    It's a great training wheels beer for many. They don't necessarily care what style it is, but you can convince someone to try it easily instead of whatever beer they normally get (insert bud, coors light etc. here) and hook them on it. From there most people branch out, or will try something similar according to a bartender at some point.

    Also, most places carry it at this point, so it's a good fallback beer when you need something from the corner store.

  • http://literating.blogspot.com/ Lauren

    I completely agree with the thought that Blue Moon introduces a more casual beer drinker into craft beers. It's an evolution: first, I'd tell the bartender that I like beers that taste like Blue Moon, then came Hoegaarden, and now delicious Allagash White; I'm peeling away at the larger corporations getting to the beers that are delicious and come from smaller companies. It's all about education, says the girl whose first beer was Icehouse at party in college.

  • http://blog.beeriety.com/2010/03/24/five-alternative-spring-brews/ Five Alternative Spring Brews – Beeriety

    [...] – As we discussed on Thursday, there’s been a lot of attention in this style recently thanks to the popularity of Blue Moon [...]

  • Recatarius

    I agree with all of the posts. I enjoy most all craft wit beers. BM is and has been a good beer for me at a convince point of view and also a good intro for my wife, who is a skeptical beer drinker, to try craftier beers. Was not Blue Moon a craft beer that Coors took over? If so the originator should be given props for a smooth easy to drink “craft” beer.

  • Dje2nd

    Anything that gets people to try something new is a good thing. Hopefuly they’ll then be more inclined to try other new beers they come across, and before you know it they’ll be heavily into Geuze.

  • Richlucht

    It doesn’t taste like a craft beer.  There is nothing notable or distinctive about it.  Like many mass-marketed beers, it has no aftertaste so it feels like I’m drinking water.  No doubt millions of Americans prefer watery brew – they line up to pay $7 a cup at the ballpark for Budweiser.  I’ll take Red Hook, Anchor Steam, Sam Adams, Green Flash or Stone’s Arrogant Bastard any day.

  • Elizabeth

    I’m not thrilled about the corporate ownership, but if Blue Moon is a “gateway” brew that encourages more people to part from their accustomed beer-water, then it can’t be an altogether bad thing.

  • John Baines

    I suggest Coors attempt to market the ‘Blue Moon ‘ brand at Manchester City Football Club in England UK. I am ceratin  it would be a huge success there as the song ‘Blue Moon’ written by Rodgers and Hart (I think?) is that club’s anthem.
    John Baines,
    long-time supporter

  • Tbtbtb

    I just tried it and found it to be among the worst beers I ever tasted. Never again, this stuff is dish water at best.

  • mike snyder

    Taste great, life is too short to worry about the little beer who really wants to be a big beer.

    Mike Snyder Westlake Village, CA 2011

  • mike

    Redhook is owned by Budweiser…very funny!!

  • Nuggetsfan307

    I’ll stick to my colorado craft beers. Which does not include Blue Moon. Its a good alternative when all that’s on tap are the Big 3 but id honestly take a PBR over Blue Moon. But then again I’m a hops fanatic, the paler the better.

  • Hagen

    Red hook sucks.

  • Dicks

    Why do you discount a beer because it is produced by a corporation? A beer’s taste should stand alone. What the fuck does who made it have to do with your enjoyment of it? And don’t claim you just so happen to ONLY like the taste of craft beers, we all know you’d suck a more enlightened beer snob’s knob. Self proclaiming yourself doesn’t make your case any more rational either. Craft beer brewers parade their “passion for high quality ingredients” because it is they, like corporations, will manipulate any perceieved positive quality in their beer for a higher profit.

  • http://blog.xbuzz.com xbuzz

    Stay classy Coors. Stay classy! Love your name, it’s appropriate.

  • Clem Culver

    I had a taste of Blue Moon at a local restaurant, and decided to have a Fat Tire instead.  Blue Moon had that peculiar cheap American beer taste, don’t know what it is but I don’t like it.  Didn’t know it was Coors/Molson.  I don’t like them passing this swill off as a craft beer.  It isn’t.

  • Bubbanartil

    Great for a macrobrew but still has that cheap stanky Coors essence behind it. Definitely not a clean tasting craft brew.

  • Paney2

    blue moon is actually the beer that got me into checking out other beers besides those made by the big breweries. Previously, I’ve only experienced Bud, Coors, etc. Most of which tasted like crap. Blue Moon was the one that got me thinking, “wow. there’s beer like this?” Now, most of of the beers in my fridge are from avery, rogue, and what not. 

  • Louis C DeBernardi

    I tried to see how the Blue Moon is made cause I think  it is a very good beer,my age is 87 yrs young and I have tasted a lot of beer But you keep refusing me to see how it is made ,I am very soory you feel that way thank you

  • Random

    I just got Blue Moon on tap at my house to give it another chance. It has and underlying Coors Light/Keyston Light stink to it and taste. I don’t know if I got a bad batch but it is almost undrinkable when put next to other witbiers.

  • Ridikolus

    I was really disapointed, because I like many thought I was drinking a craft or at least an import. Why do bars charge import prices if its made in Colorado? Thats the real deception here, forget the disguise and all that, were are literally paying $7 a bottle for a $3 beer. Am I wrong?

  • Mamorris

    I am a dedicated local beer drinker but also love great Belgian beers.  My wife bought a six pack of Blue Moon thinking it really was a Belgian beer and at the first taste I said “this tastes awful- it’s nothing like a Belgian. It tastes like an American lager with orange peel essence.”  Then I looked at the label and saw Golden Colorado.  Oops.  I just Googled this to confirm my suspicion, but I knew before finding this blog that Coors had to be involved, given the taste and locale.

  • Mark

    I have tried two types of BM beer. Winter Abbey and Spiced Amber Ale.

    The Winter was passable and I would drink again but would not be my beer of choice. The Spiced Ale will not be on my buy list again. Who makes the beer should never be a way to pick your beer but the overall taste. I will try other Blue Moon beers but I am not sure ir is as good as the hype.

    I will keep an open mind and taste bud.

    Mark

  • Ajp4856

    Blue moon was independent and was bought by coors and coors was bought by Molson six months later

  • http://www.reverbnation.com/blaksociety blakjustice30

    Best Beer on tap! I don’t care if a monkey with glass slippers on is brewing it.

  • http://www.reverbnation.com/blaksociety blakjustice30

    I’m not sure what beer you were drinking but Blue Moon is far from cheap tasting…pabst blue ribbon, miller, Bud, coors light, etc…those are cheap tasting. I think Blue moon and Sam Adams (summer) are very good beers. 

  • http://www.reverbnation.com/blaksociety blakjustice30

    Red Hook taste like  burned transmission Fluid

  • Asdfa

    I think that blue moon has brought me in and is helping me expand my beer taste beyond Budweiser, so definitely. I actually just start my own little brew kit. Knowing that blue moon has any contact with coors however, makes me sad. Coors is for nascar idiots.

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