Super Bowl Beer Ad Roundup

February 9th, 2010 | by Carleton

On Sunday the New Orleans Saints came back from behind to beat the Indianapolis Colts and win their very first NFL Championship. It was a great game, but it wasn’t the only reason to watch the Super Bowl. Every year many tune in just to watch the creative and big-budget commercials that are showcased between plays. Beer commercials are always a staple of this yearly tradition, and Super Bowl XLIV was no exception. Here’s a quick look at what beer ads there were this year.

The most dominate beer ads this time  were Bud Light’s “Here We Go” ads. This series features various situations in which people unexpectedly discover large amounts of Bud Light. A spontaneous party erupts regardless of everyone’s current circumstances fun is had by all. Take a look at this one set on a deserted island following a plane crash.

The others follow the same basic template with different settings – an observatory, a book club, etc. The most notable thing about all of these ads is how little they actually focus on the beer or its quality. This was a theme which was also evident in this year’s Budweiser Clydesdale ad, which had almost nothing to do with beer.

Perhaps the decision to focus more on the social aspects of Budweiser beers rather than its taste or quality is indication that Americans are becoming savvier about beer. With craft beer steadily growing in popularity, more and more people are trying quality beer and realizing how much light lagers like Budweiser lack. Anheuser-Busch can no longer get away with bragging about their taste, because people know theirs better things out there.

The other beer ads on Sunday were for two super light beers.

Michelob Ultra:

and Budweiser Select 55:

These are beers which are brewed to be as light as possible, Michelob Ultra was the first, weighing in at 95 calories per serving. The success of Ultra led to Michelob coming out with MGD 64, which has just 64 calories per serving. Budweiser Select is the latest in this category, with, as you might guess, 55 calories per serving.

We’ve looked at these beers in articles before. As we said previously, beer isn’t a sports drink. It isn’t something that should be enjoyed for the dietary benefits, it should be enjoyed for the taste. The caloric difference between these beers are slight to say the least. Are the six calories you save by drinking Select 55 really going to matter much? We certainly don’t think so. As we pointed out before, the caloric difference between Ultra and regular ‘non sport’ beers isn’t that much either. We’re all for staying healthy and watching what you eat and drink, but we feel the amount of calories you save by drinking these super light beers hardly make up for the significant loss in taste.

What did you think of these year’s ads? Let us know in the comments.

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Categories: Beer Ad Myths, General

  • http://blog.beeriety.com/2010/03/25/budweiser-select-55-light-on-calories-taste-and-alcohol/ Budweiser Select 55: Light on Calories, Taste and Alcohol – Beeriety

    [...] the advertising blitz of this year’s Superbowl Anheuser-Busch pushed their latest creation, Budweiser Select 55. It’s a 55 calorie light lager [...]

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